‘Lost Spirit’ Campaign and Lookbook

Inspired by 80’s Los Angeles, the campaign defined the Chelsea Mak muse ‘as if Norma Kamali skipped cotillion and went to a punk show’. We handpicked an eclectic set of LA creatives to wear the collection in place of models in a non-traditional presentation at Zebulon where we screened a short-film accompaniment to the lookbook.

Brand Strategy, Content Strategy, Casting, Event Planning

‘Lost Spirit’ Short Film