Chelmak x Woon
We reimagined the Spring lookbook as a physical calendar -- half traditional Chinese, half ‘LA moon cycles’ to represent the dualities of the collection. The calendar featured a conversation between Chelsea Mak and Keegan Fong, childhood friend and owner of Woon, a Chinese restaurant located in historic Filipinotown, where the images were shot. To celebrate the launch of the new collection, we sent the calendars and bespoke Woon takeout dinner to editors and friends of the brand.
Brand Strategy, Content Strategy, Social Channel Strategy, Conscious Gifting