Gia Coppola Wine Branding

We translated Gia’s unique and minimal aesthetic into a cross platform brand identity rooted in her photography. Focusing on the image-rich gen z audience, we utilized photo banks of friends, parties, food and lifestyles coupled with an accesible font. Branding included typography, labeling, point of sale, merchandise and advertising.

Brand Strategy, Social Channel Strategy, Content Production, Conscious Gifting